You’ve Got the Power
Brand Campaign
TASK
Create a 360 campaign to bring awareness
to an opportunity few new or seasoned homeowners know about: the power to choose an energy provider that fits your lifestyle. This campaign spanned from awareness driving broadcast, radio, out-of-home takeovers, and through to conversion focused digital ads & special offers. The award winning campaign is ongoing and has helped NRG drive enrollments.
ROLE
Art direct broadcast video spot
Work with Creative Director to establish campaign look & feel
Execute design on out-of-home campaign for city takeover
Create campaign guidelines
OUT-OF-HOME PHILADELPHIA TAKEOVER
excerpts from campaign guidelines for client hand-off
